By the fall of 1921, had become the brightest star in America鈥檚 most popular pastime. The New York Yankees slugger, who first broke into the major leagues in 1914, had set the single-season home run record for the third straight year and already smashed Roger Connor鈥檚 career mark of 138 home runs鈥攁 tally to which Ruth would add nearly 600 more dingers by his 1935 retirement.
In Chicago, though, 1921 wasn鈥檛 quite as good a year. The Cubs once again struggled through the season, as did the Curtiss Candy Company, headquartered a few blocks from Wrigley Field. The Cubs may have been a lost cause, but Otto Schnering had a turnaround plan for his candy company. He reformulated his Kandy Kake brand confection鈥攁 conglomeration of milk chocolate, peanuts and a pudding center 鈥渞icher than marshmallow, fluffier than nougat, better than either of them鈥濃攊nto a chocolate-covered candy bar with peanuts, caramel and nougat. Along with the new recipe came a new name: Baby Ruth.
Baby Ruth Becomes a Sensation
At first glance, it seemed clear that Schnering had taken advantage of the home run king鈥檚 well-known name and tweaked it by one letter in order to avoid paying the 鈥淪ultan of Swat鈥 any royalties. Perhaps because of its perceived connection to the Yankee slugger, Baby Ruth was a grand-slam success. By 1926, sales of the candy bar totaled $1 million a month, and the company鈥檚 candy-making facilities had become the largest of their kind in the world.
The commercial success was also driven by Schnering鈥檚 marketing genius. He charged five cents for the candy bar, half the price of most of the competition, and advertisements claimed Baby Ruth was both an 鈥渆nergy bar鈥 and a 鈥渃omplete luncheon for 5c.鈥 Schnering even dispatched biplanes from coast to coast to shower cities with thousands of Baby Ruths tied to little parachutes. The free candy raining from the heavens was the stuff of children鈥檚 dreams.
Babe Ruth Sues to Name His Own Candy鈥攁nd Loses
In 1926, Ruth decided to enter the candy business himself and licensed his name to the George H. Ruth Candy Company, which sought to register 鈥淩uth鈥檚 Home Run Candy鈥 with the U.S. Patent and Trademark Office. Wrappers showed a headshot of a smiling Ruth in his uniform along with the note 鈥淏abe Ruth鈥檚 Own Candy.鈥 The Curtiss Candy Company sued for copyright infringement and claimed that the candy bar had not been named after the baseball star, but Ruth Cleveland, eldest daughter of President Grover Cleveland.
The explanation seemed odd given that the girl nicknamed 鈥淏aby Ruth鈥 by the press had been born in 1891, three decades before the introduction of the candy bar. By 1921, not only was she not a baby鈥攕he wasn鈥檛 even alive, having died of diphtheria in 1904. Newspapers and the American public paid close attention to 鈥淏aby Ruth鈥 after her father returned to the White House in 1893 for his second presidential term, but the Clevelands fiercely protected their daughter鈥檚 privacy and refused repeated requests by American newspapers to take her photograph. Few Americans ever knew what 鈥淏aby Ruth鈥 looked like. By 1921, Babe Ruth was a household name while 鈥淏aby Ruth,鈥 who died 17 years beforehand, was a historical footnote.
The cover story may have sounded far-fetched, but the U.S. government bought the explanation. The slugger struck out in the case of George H. Ruth Candy Co. v. Curtiss Candy Co. after a patent court ruled in 1931 that the ballplayer was trying to cash in on his nickname and profit from the similarity of his name to that of the popular candy bar.
Baby Ruth Maintains Strong Ties to Baseball
Baby Ruth鈥檚 connection to baseball only strengthened after the legal battle. The season after Ruth鈥檚 alleged called shot at Wrigley Field during the 1932 World Series, the Curtiss Candy Company erected an illuminated advertisement for Baby Ruth on a rooftop beyond the ballpark鈥檚 center field wall that stood for decades. In 2006, Baby Ruth became 鈥渢he official candy bar of major league baseball鈥 under a three-year agreement, and a Simmons Market Research Bureau survey found Baby Ruth eaters 22 percent more likely to be baseball fans.
The Curtiss Candy Company was sold in 1963 and passed hands numerous times in the ensuing years. Between 1990-2018, food conglomerate Nestl茅 produced Baby Ruth along with numerous other candy bars including Oh Henry. Thankfully, any connection to famous short-story writer appears to be pure coincidence.
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